Effective blogging strategies for lawyers
Blogging is a great way for lawyers to market their practice with minimal financial outlay and when done correctly, can reap untold rewards in lead generation. The important thing is to make the most out of your blog by leveraging the space and turning it into a thought leadership tool.
Although there are numerous benefits for lawyers when it comes to blogging, there are also a number of downsides and if done incorrectly, blogging can turn into a liability rather than an asset. Obviously we want your blogging efforts to succeed, therefore, we'll outline the most common mistakes when it comes to blogging and how you can avoid the pitfalls, allowing your blog to shine.
Show your blog some love
It's all well and good to start a blog, publish a post...then not have anything else to accompany your initial foray into the blogosphere. Your underutilised blog space may not only paint your firm in a negative light, but you won't receive the benefit of appearing on search engines results, making it difficult for potential clients to find your practice.
Love your blog, but ease up on the legalese
The law is peppered with many tropes, not to mention Latin, and this wouldn't be so much of an issue if you were communicating with a fellow lawyer. However, the purpose of your blog is to generate thought leadership, and most importantly, reach potential clients. Therefore, it's essential that you craft your posts in a manner that would be accessible to the wider public. The language used in the law can be extremely complex, therefore, it's a great, not to mention a valuable skill, if you're able to break down difficult legal concepts in an easily digestible manner.
Don't be too informal with your blog
Nothing reflects more poorly on your practice than producing a post that is not very well thought out and filled with spelling, and grammatical errors. Like any good writing, you should take some time out before re-reading and revising your piece. Keep in mind that even one seemingly minor error can sink the overall purpose of your post.
Your post isn't a Tolstoy novel
Keep it short and simple. Remember, the amount of people surfing the internet using either their smartphone or tablet is increasing at a rapid rate. So it's a good idea to keep your posts between 350-500 words and be as concise as possible.
Your initial foray into the world of blogging may not appear to be bearing any fruit at the start, but keep at it, and be persistent. By regularly publishing high quality content will ensure that your posts will eventually reach the widest possible audience.