How Your Static Website is Turning Off Potential Clients
Not so long ago having a website was considered sufficient in meeting a law firm's online marketing requirements and after developing a site, lawyers tended to turn their attention back to the real job at hand - which is doing their lawyerly thing. While having a website will provide your practice with the bare minimum in terms of an online presence, if the site was created in 2007 and has been dormant ever since, this will not help your firm gain more clients. By not having a website that is dynamic and contemporary, you could be preventing your firm from connecting with a wider range of potential clients, and we'll explain why.
If you're not visible, then you're invisible
There's no two ways about it: The internet has become a fundamental part of our lives and an increasing number of people use the web to get in touch with professional service providers. Search engines such as Google and Bing are constantly tweaking their algorithms with the aim of rewarding sites that have fresh, compelling, and relevant content.
Give search engines with a reason to index your site by having a blog, regularly publishing articles in your area of expertise, or updating the profiles of the practitioners in your firm on a continual basis. Your ultimate goal is to provide search engines with a reason why your site should be indexed, rather than having it lost in the cyber abyss.
Keep your visitors in mind
We don't need to tell you how competitive it is out there, with approximately 35,000 lawyers in Australia all vying for a piece of the legal business pie. Not only will fresh content help search engines find you, but also, new content will assist your firm to engage with potential clients.
Remember, there's a plethora of legal choices out there and to ensure that your practice is competitive, user engagement should be at the forefront of your online strategy. So by integrating your social media efforts in conjunction with your website - along with the inclusion of video or audio on your site if possible -you could be topping the search engine results page.
Want to know another benefit of having video, audio and social media content on your page? Search engines love content rich sites!
Turn your visitor into a client
Static, dormant websites aren't necessarily great for turning a visitor into a client. The purpose of your website is to gain the interest of visitors via compelling content, thereby, encouraging the visitor to consider doing business with your firm. On a related note, your site should feature a call to action, persuading the visitor to use your contact form so they can get in touch with you. Also make sure that your contact form is located in a prominent location on the site, and is easy to use.
Ultimately, a dynamic site will project to a visitor that their needs are important by having a site that is attractive and easy to use.
To ensure that your website is an extension of the quality of service that your law firm provides, always look for talented web designers and developers who will be attentive to your requirements, while striving to ensure that your legal marketing needs are met.
If you want to learn more about how FindLaw can help with your online marketing solutions, please contact our friendly team today.