Lawyers: Isn’t it time to optimise your website for mobile devices?
Here is a question that we'd like to pose. If we asked what would you rather give up? Your smartphone or sex: What would your answer be? Come on, be honest. Some of you would choose to give up the roll around the hay, right? Well, if that was your answer, you wouldn't be alone, with 15% of people saying they'd give up sex for a weekend rather than be without their iPhones, according to the results of a survey of more than a 1000 people conducted by Gazelle - a company that purchases used gadgets.
So what's the takeaway from a survey that suggests more than a few people would prefer their smartphones to sex? Well, what it may point to is that our mobile devices have become an essential component in our lives, and as we become increasingly reliant on either our phones or tablets to connect to the internet, law firms in parallel should also be assessing how they are reaching potential clients by ensuring that their website is mobile friendly.
Find out who is visiting your site
If you're currently using a tool like Google Analytics to measure your website traffic, take a look at how many people are visiting your page via a mobile device. The chances are the mobile traffic going to your site will probably mirror that of the uptake of smartphone and tablet ownership over the last few years. Furthermore, analytic tools like Google's, can also measure user behaviour, such as the length of time visitors spent on your site, and what pages were most visited are just two examples.
Are you optimised for mobile?
Well, not you personally, but rather your website. If mobile visits to your site has increased over the past few years (more than likely), then an audit of your website may be required to assess its performance on mobile devices, and particular attention should be paid to the following:
- How fast your website loads on mobile devices;
- How your website appears on mobile devices;
- Are all of the important elements associated with your firm prominently featured on a mobile device? (ie logos, areas of practice, contact information etc)
Essentially, what you're trying to determine is how mobile friendly your site is, and chances are, your website may not be optimised for viewing on smartphones and tablets. However, don't fret - you aren't alone, with some studies suggesting that up to 90% of Australian small businesses don't have a site that is properly optimised for mobile.
How your website can take advantage of the move to mobile and stay ahead of the competition
Ensuring that your website renders well on smartphones and tablets - also referred to as responsive design - isn't as daunting as one might imagine, but rather, it's simply designing your website with the mobile user experience in mind. Some of the elements that may need to be considered are:
- No Flash animation: well, what you should really do is assess the importance of including Flash animation on your site. Is it really that integral to the look and feel of your site? Here are a couple of things to take into account regarding Flash. First, Flash animation won't appear on all Apple devices such as iPhones or iPads. Second, Flash may slow the load time on a tablet or smartphone - especially over mobile coverage.
- The speed that your site loads on a mobile device: it's essential that your site loads up quickly on a mobile device and to speed up the process, make sure that only essential information is included on your responsive design site.
- Keep it simple: make sure all of the contact information of your firm is prominently featured and succinct by trying to keep everything to a one click solution. This approach should also extend to any call to action components as well within your mobile site.
The seemingly inevitable march to mobile devices has begun and for law firms wishing to get a jump start on their competitors, now is the perfect time to make the leap to mobile.
For your website and online needs, please contact the FindLaw/Firmsite today and our friendly team will help you get started with your online initiative.