Lawyers: Have You Considered Being a Video Star?
You may be of the opinion that YouTube exists solely as a platform for people to upload videos of their cats - but you'd be mistaken (well, for the most part). Amongst the cat videos, there is also a wide range of compelling content on offer. When we also take into account that over 800 million unique visitors come to the site each month, and by them, over four billion hours of video is consumed globally, it makes YouTube an attractive platform for any lawyers considering adopting online video as part of their internet marketing strategy.
Sure, the thought of being in front of a camera may seem daunting for many legal practitioners, but allow us to explain why having an online video presence can help your firm reach a wider range of potential clients.
Video allows you to introduce yourself to the world
Due to the nature of the lawyer/client relationship, trust and confidence between the parties is essential. Lawyers need to demonstrate their unique personality and style: But how can that be possible without actually having any direct contact with a potential client? Well, video is a great way to show off your wares to the public, and according to a study conducted by the American FindLaw team, 76% of consumers want to get a feel for a lawyer's personality before contacting them, and 59% said they would be more likely to contact a lawyer who had video on their site.
Video can be an effective marketing tool
If you already have a blog and a social media presence (if your firm isn't already utilising one of these platforms: What are you doing?!?), you're already aware the power that both platforms have in reaching potential clients. Put yourself in the position of a potential client. Would you be more impressed by a page mindlessly outlining all of a lawyer's expertise via longwinded text? Or would you appreciate a dynamic medium such as video, where a potential client can see and hear an actual human being?
Video can only help your website traffic
It isn't enough for lawyers to have a website anymore and as the importance of search engines grows, your site needs to be as high up the page rankings as possible. That's where video can help. Not only should you consider putting video on your own site, but YouTube should also be at the forefront of your marketing considerations as well because remember, YouTube is owned by Google - which is only the most widely used search engine in the world.
However, people are extremely savvy nowadays and can sniff out a marketing spiel from a mile away. Therefore, provide your potential clients with content that has value and is of interest to them. For example, discuss how the latest ruling of a significant case may have an impact on the viewer, and how you as a lawyer, can help with their matter.
What you want to achieve with your online video efforts is to show potential clients that if they choose to engage with your firm in the provision of legal services, they are receiving the best representation possible which is attuned to their needs.
If you would like to learn more about how FindLaw can assist with your online marketing solutions, please contact our friendly team today.