Some Tips For Lawyers Who Want To Revitalise Their Social Media Strategy
It's understandable for some lawyers to lose the initial joie de vivre that may have been evident in their initial forays into social media. So, if you're one of those lawyers feeling that your social media efforts have been somewhat lacking of late, the question you may be asking yourself is: How can I rediscover that initial enthusiasm that I had for social media? Well, it probably helps to remember the element of fun which forms a big part of being on social media in the first place, and always keep in mind that your firm has a wonderful story to tell, and that social media is a great vehicle to tell that story to potential clients.
With that in mind, here are some other things to consider which may help in bolstering your social media efforts if you believe they are flagging:
- Show the world why your firm is unique. Many lawyers are extremely witty, but potential clients wouldn't know it judging by some of the social media efforts that are out there. The opportunity to capture the attention of a potential client is extremely limited. Therefore, resist the urge to use legalese in your social media posts, and remember to have a bit of fun. Share photos of staff for example and give potential clients a peek into what makes your firm distinctive.
- Don't forget the social in social media. The best professional services social media accounts are the ones which aren't myopic, and engage in conversations that may not be exclusively related to what they are doing. So, engage with articles by retweeting or sharing something that goes beyond with what your practice may be involved with, and put your firm into the conversation, rather than merely being a social media lurker.
- Seek inspiration from others. Take a look at what other companies are doing with their social media efforts. There aren't any hard and fast rules when it comes to social media strategy and chances are, your firm will have some social media fails along the way, but you know what? That's okay too because some of the world's biggest brands have made a number of social media missteps. However, always seek inspiration from other big brands who are finding success within the social media space, and don't be afraid to borrow some of their strategies.
One of the things to bear in mind when it comes to social media is that the traditional marketing approach may not always be applicable. Therefore, it's essential that lawyers take a more active, rather than passive approach when it comes to their social media efforts, and when done right, social media may become a valuable lead generation tool.
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