Three handy tips for lawyers who want to produce great online content!
First impressions count and your blog is no exception. Recall your own personal experience of visiting a site, and how quickly it took for you to determine whether or not the page was worth continuing with. It was pretty quick wasn't it? According to a study conducted by the Missouri University of Science and Technology, it takes a person approximately 200 milliseconds to decide whether or not they should stay on a site. Scary isn't it? If you don't already have a large, regular readership base to count on, you have to provide people with a reason to stay.
So how can you attract, and maintain the attention of a visitor? Well, here are our tips on how lawyers can produce great content.
1. What is the purpose of your post?
Prior to beginning your blog, you should strategise and work out what you hope to achieve? Do you wish to be viewed as an expert in your specific area of law? Or do you want to use the space as a platform to demonstrate your ability to connect with potential clients? These are some of the two important questions that need to be considered because oftentimes, lawyers don't really take into account the strategic aspects of their blog, when in fact they should.
Once you work out what you want to achieve, you'll find it easier to produce compelling content that will attract visitors, and potentially turning them into clients.
2. Get in touch with your inner tabloid journalist: produce an eye catching title
Due to the fact that time is limited when trying to attract a person's attention, the title needs to immediately pique the reader's interest with the promise that they will receive something informative if they choose to read your piece. So how does one produce a compelling title? It may be hard to believe, but conjuring up a title that is attention grabbing is more difficult than one would imagine. However, the elements of a good title will be explanatory, to-the-point, and lure the reader in. For example a good title may be: 'Three things you should do if you have been evicted from your rental property'. The title works, because there is a specific focus, and there is also the promise that the reader will receive substantive information which may assist. In contrast, a title such as 'Changes to the Fair Work Act introduced' isn't exactly an enticing title, nor is it very specific.
3. Continue your good work with a persuasive post
Once you have attracted the attention of the visitor, your opening paragraph should build on the promise of the title and really draw a person in with a compelling statistic or statement, and remember, always stay on point, keeping your message short and succinct. The ideal word count should be between 250 and 550 words because it isn't a High Court judgment that you're writing.
The body of the text should support your title and intro, and if there is any relevant research or commentary that supports the subject matter, use it!
Coming up with quality content on a regular basis can be challenging and we can't promise that the aforementioned tips will mean success; however, it may assist in helping you find your blogging voice.