Why lawyers should consider Google+ as a marketing tool
Everyone will be aware of Facebook, Twitter, and LinkedIn, and your practice may already have a presence on at least one of those platforms, if not all. So... there's nothing left to consider, right? Well...you may of heard of a little start-up called, "Google", who also have a social network platform of their own in Google + (referred to as' G+' by the kids). Some of you may already be acquainted with Google+ and the potential benefits of being on the platform, while for others, the more familiar refrain of "what is Google+?" may be the more typical reaction.
However, lawyers who already have a social media presence - but aren't on Google+ - should reconsider, because Google's social media space shouldn't be ignored, and we'll explain why.
One of the major selling points of Google+ is the focus on local search results. To highlight the importance of localised results, we can turn to well, Google, whose own research has suggested that 97 percent of people specifically search for local businesses, whether it is a specialty store, restaurant, and yes, law firms.
You may already have a website that is search engine optimised, however, Google+ Local works in conjunction with Google Places, and provides powerful, localised search results that can only benefit with your search engine rankings. Additionally, the chances are very good that your competitors aren't on Google+, therefore, they may be missing out on the potential advantages that a law firm may be derived by being on the platform.
Google (hearts) G+
There's no doubting the supremacy of Google as a search engine, and it's not surprising that businesses that have a presence on Google+ will be indexed - which of course would only mean good news for the search ranking of the page of your practice.
Furthermore, because Google+ is a Google product, any endorsements via the +1 button (Google's version of 'like'), will also be looked upon favourably by Google's search algorithm.
However, don't make the mistake of creating a Google+ page, then ignoring it by not posting anything. By regularly piping in content to your profile, may result (pun intended) in a positive upturn in traffic to your site.
Finally, Google allows the merging of search results of content that is shared on Google+ via their service, 'Search+ Your World', which allows any shared content on G+, to also appear on results of other users on the platform.
For your website and online needs, please contact the FindLaw/Firmsite today and our friendly team will help you get started with your online initiative.