How a good photograph can make your firm appear friendlier (And maybe win more clients while you’re at it)
Ah, the good old lawyer headshot can provoke a number of questions, such as: What makes a good headshot? For any lawyer who has ever visited other legal websites besides their own, is probably aware that every conceivable style of headshot is out there, but ultimately, the most important thing that every lawyer wants is the type of headshot that will attract potential clients. So with that in mind, here are some tips to get that headshot photo working for you.
- Smile like you mean it. We've all encountered the stern headshot, and although used to convey the message; 'we're serious when it comes to your matter', the question that should be asked is: How would a potential client feel when it comes to the stern headshot? Yes, clients want their legal practitioner to take their matter seriously, but on the other hand, they also want their lawyer to be approachable as well. Therefore, a friendly headshot will always win out over the more serious look.
- Appeal to your customer base. Your headshot should also reflect the areas of practice that is the firm's specialty. Therefore, if the majority of the matters that your firm deals with are either family or elder law, then a more casual image may be the better way to go, rather than the dark suit and tie. However, if your firm deals in commercial and business law, then the more conservative look may be the better option.
- Save the selfies for Instagram. Sure the picture quality of smartphones has grown over the years; however, nothing beats a high quality photograph taken by a professional who will be able to present you in the best light. It also probably goes without saying, but we'll say it anyway, no selfies!
- Strike a pose! In fact, strike many! Make the most of your professional photographer by taking a number of photos in different styles, which then can be used for other purposes beyond the humble headshot.
First impressions count, and many legal practitioners may not give the photographs used on their site much thought. However, allow us to state that potential clients may be assessing your friendliness and approachability by way of your headshot. Your photo doesn't need to be the type of quality fit for a high end fashion magazine, but by being aware of the kinds of photos that may appeal to potential clients that will compel them to contact your firm, rather than a competitor, is something that every lawyer should bear in mind.
For your website and online needs, please contact the FindLaw/Firmsite today and our friendly team will help you get started with your online initiative.
