How content on your website can help you gain more clients
As the importance of the internet grows, having an online presence becomes even more essential for lawyers, especially if you're part of a small firm or you are a sole practitioner. Gone are the days where just having a website is enough because if you're just one of many legal practitioners online: How can a potential find you? Let's take a moment to consider that there are almost 35,000 practicing solicitors and barristers in Australia - many with their own websites - who are all vying for business; so how can a potential client find you? Well, there are a number of things that lawyers can do when trying to attract visits to their website, and by making the most of concepts such as search engine optimisation (SEO) and of course, having compelling content on your website, will go a long way in helping you with your goal of trying to attract more visits.
What is search engine optimisation?
First, we aren't trying to offend when we state that there'll be many lawyers out there who may not be familiar with SEO and confused at what the acronym actually stands for; but they shouldn't be, because the concept is deceptively simple.
What SEO basically means, is that a website should have a high percentage of keywords and phrases that reflect the practice areas that a firm is engaged with, along with information regarding where the firm is located and finally, using terms that a layperson would type into a search engine: What does this mean? Well, we know that this is difficult for some lawyers because language is important, but try reducing the legalese. So for instance, if your firm deals with clients who often need help in the creation of 'binding financial agreements', you can use that particular term on your website, but also mix it up a little by also including 'prenuptial agreement' as well. Want some perspective on how important it is to tailor keywords for the general public? Using the Google Keyword Tool, Australians were almost 100 times more likely to search for 'prenuptial agreement' when compared with 'binding financial agreement'.
Which leads us to…
Why website content is important
Besides using keyword rich terms on your site, ensure that all of the compelling information is also included; such as lawyer profiles, practice areas, and if you can, embed multimedia content on your website, such as video and audio as well because search engines love indexing multimedia rich pages.
Furthermore, if your firm has a blog, make sure that it is regularly updated so search engines such as Google will regularly 'crawl' your site because the spiders used will think, 'hey, this site must be important because it has compelling content on a regular basis'. By not regularly updating your site via a blog, or gasp, not having any repository where fresh, regular and relevant material can be posted, can suggest to search engines that your site is not worth indexing, therefore, making it harder for clients to find your site.
However with that being said, it's also important to have high quality material so search engines and other websites can link back to your page because your website may be viewed as an authoritative voice, and alternatively, your site should also link out to high quality content providers as well, because it's a quid pro quo world out there!
Finally, if your firm hasn't started using social media such as Facebook, Twitter, LinkedIn or Google+, maybe it's time that your practice jump on the social media train because it can be another way in which you can increase your reach. Oh, let us also add that if you do use social media and have social media buttons on your website, well, search engines love that as well.
The internet isn't scary
By following a few initial simple steps, you can make your site more visible which then can set your firm apart from the competition and once you get started, you won't look back
For your website and online needs, please contact the FindLaw/Firmsite today and our friendly team will help you get started with your online initiative.