Three Mobile Strategies Your Law Firm Needs to Adopt Now
Australians sure love their smartphones with 52% of the population currently owning a device according to research conducted by Google. The study also found that of those surveyed:
51% made a search enquiries daily;
86% of the search enquiries related to local businesses, with 54% either visiting or calling the business searched.
(Source: Google Mobile Ad Blog, 2012)
What should we take away from Google's research? Well, if your website is not optimised for mobile, your practice may find itself left behind as search on a mobile device continues to grow at a rapid rate.
We'd also be remiss if we didn't throw tablet devices into the discussion and according to figures released by research firm, Telsyte, 15% of Australians will own some sort of tablet device by the end of 2012, with the number expected to double by the end of 2013.
Sure, search on the desktop and laptop won't be going the way of the dodo anytime soon, however, what can't be ignored is that the future of the web rests with mobile devices, and law firms must adapt to this change in consumer behaviour - but the question is, 'how?'
Get mobile, now!
Have you ever tried using a non-mobile optimised site on your smartphone? Was the load time slow? Did the site seem cramped and difficult to read? Let alone navigate. Did you get frustrated and just gave up? If you answered 'yes' to all of the questions, imagine how a potential client will feel trying to navigate your firm's website - one which is not optimised for mobile.
It's difficult to garner business when you aren't making it easy for clients to contact you. According to Google, 57% of users will not recommend a business with a non-mobile friendly website, and of that percentage, 40% went to a competitor after a negative mobile experience.
Furthermore, some law firms love using flash animation on their full website: But do you know what doesn't work on iPhones or iPads? That's right… flash! Therefore, if your site utilises flash extensively, you may be losing potential clients by having a page that is not rendered properly on two of the most popular mobile devices in the market today.
Be the thought leader
It may be the case that many of your competitors aren't adopting a mobile strategy; however, this should not be the reason why your firm isn't going mobile. Allow us to reiterate that 86% of owners of smartphones used their device to conduct local search, and 54% had some sort of further interaction with the business. That's a lot of potential clients that can be reached and may put you ahead of your competition.
Already have a website? You're almost there
Just the mere fact that your practice has a website makes the progression to mobile a tad bit easier, because many sites can be optimised for mobile use. With a few navigation tweaks keeping the mobile user experience in mind, your law firm will be ready for the brave new world of mobile search.
If you'd like to know how FindLaw can help with the marketing needs of your law firm, please don't hesitate in contacting our friendly team today who can help get you started.